When Kraft launched four new flavors of mac & cheese, it posed a problem: How would they compete with their original mac & cheese that people had loved for decades? We created New-stalgic.com, where fans could relive the flavors’ history that never happened, brought to life by faux vintage marketing artifacts and films. Fans could also listen to a New-stalgic Pandora station filled with new covers of old classic songs. It’s new. It’s nostalgic. It’s New-stalgic.

IN PARTNERSHIP WITH
Crispin, Porter & Bogusky — Agency
Brian Caruso — Copywriting
Toby & Pete — Retouching & Design